Hey Guys,
In todays marketing climate if your not at least somewhat familiar with the ins and outs of SEO your in danger of losing a lot of potential traffic to your site. I won't lie, while I'm pretty knowledgeable about marketing especially using web technologies my practical use of SEO is limited enough that I won't call myself an authority. Although for all of you who aren't the most web savvy or never really red on SEO here a few quick tips for on-page optimization.
- Make sure your brands tagline is not only something people remember, but also something that uses words people would look for. The key to SEO is using popular search terms in the most natural way possible. You tagline will be put in the most vital places by your web designer naturally, don't assume they are SEO experts so make sure wording is right.
- testimonials are a classy way of getting certain terms on your page over and over again without going overboard. Go out and ask your current consumers questions that might get them to use your target words naturally, it shouldn't be hard if the search terms your targeting are worth anything.
- make sure your site has some sort of blog that way it is crawled whenever there is new content and make sure to use your terms in any content added if it goes into it naturally of course.
Those are some quick tips for on-page optimization, otherwise email press releases to key blogs and newsletters which not only serves your PR goals but also helps SEO, got to love the online marketing karma.
- Alex Merced
P.S. go SEOFAQ and SEOmoz and don't forget about your link karma when making content.
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