In my political efforts of late, I have created a website where I educate people on the issues called MercedForFreedom.com. While the site has a very simple design the drive of the site is the information in form of Videos, Mp3's, and Blogs that it's provides.
In videos by Eban Pagen of GetAltitude.com he talks about giving value, and that is essentially the idea of all the free media. By providing valuable and educational media for free the value of visiting the site increases. This is the idea behind most media driven websites who's ends is high traffic. While the purpose of my site is to educate and boost awareness of the Alex Merced political brand, this technique can be used to fulfill many Marketing Communication goals.
Remember, free media is a low cost way to add value to your brand.
Tuesday, February 5, 2008
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