Hey Guys,
As of late my new promotional obsession has been getting the word out about Ron Paul, who is running for the president of the United States. I have created many flyers like the ones above. These flyers try to do one thing I feel a lot of Ron Paul from supporters don't do, KISS (Keep it Simple Stupid). The Ron Paul campaign has done a good job of creating highly targeted slim jims to pass out but sometimes you just need something even simpler people can read on the fly, especially since we're in the process of building awareness, so too much information will trigger selective attention.
Many of us Ron Paul supporters I would claim are more educated than your average American and don't have a hard time following the logic and explanation of non-interventionism and Austrian Economics and attempt to explain them on materials. I just try to point prospects to the Ron Paul website where most issues are broken down in a way anyone fully digest and further understand. This is the argument I use in my politics blog, Cause of Freedom, as to why Mike Huckabees surge in the poll is at a faster pace than Paul's. Paul is the thinking mans candidate.
The point is I'm trying to drive home is simplicity when creating awareness. You want to make sure the only information given is that which NEEDS to be remembered such as Brand Names, Websites, and Logos. As long as these few pivotal things are registered the prospect is more likely to respond more in depth to the next level of information proliferation.
