Ad Storm #8 - The goal of Blogging for Marketing/Business

Hey Guys,

If your my age (22, soon 23), you probably remember having your livejournal when you were in highschool. Before myspace was around blogging platforms existed and they were how we would leave ourselves open to the world as our voyeuristic generation likes to do.

Although as we grow up putting out every emotional vulnerability online for the world to see becomes less appealing while blogging still grows to have more and more purposes. From a business perspective you maintain a blog for the following reasons:

- Create a targeted mailing list in the content you deliver, to either push your own products or to sell the list itself.

- Create a targeted following to sell ad-space on your blog, Mashable.com is one of the best for showing use of ad inventory on their blog.

Either way it comes down to accomplishing two foundational efforts of any marketing approach.

- Defining who you are targeting and what content is of value to them.

- Creating superior content of value to your targeted audience.

If you understand these fundamental things you can create a successful blog as a revenue source and marketing tool. Of course some good leveaging of SEO and RSS never hurts.